Coca Cola Features Memphis Recycling – Michael Allen Media

Press Release June 2018:

Earlier this year Michael Allen Media was hired by Coca Cola Studios to shoot interviews and scenes in Memphis.

Coca Cola flew in its producers for this major feature production celebrating it’s 1 millionth community recycling bin. This is a big deal for the entire world, as Coca Cola partners with Walmart to help communities across the globe with real time successful recycling. The film is being marketed around the world in countries such as Africa, Denmark, Vietnam, The United States, Europe, and more.

The goal is to remove recyclables from trash and rid the environment of debis by providing communities with sustainable recycling programs that work.

Getting to work on such a massive project is an amazing job, our teams part in shooting this film here in Memphis was exciting and rewarding. 

Closing the recycling loop in Memphis.

View the video below to see this informative film and see how Coca Cola is being instrumental in helping us all do a better job recycling in our homes. We take our green recycling carts for granted, but we now know that Coca Cola and Walmart are working very hard to make recycling work for all of us.

https://youtu.be/XwCurmE-_18

We teamed up with Coca Cola Studios to shoot the Memphis segments along with our partner agency, Studio Now, and several other production companies across the US. Coca Cola produced the film to be shown in communities across the globe, in small towns, on the web, in theatres, and social media campaigns.

Michael was the cinematographer & digital tech for the Memphis crew with Dan Baker as sound and grip crew. The Coca Cola Studio producers coordinated the shoot locations, and interviews with Memphis Mayor Jim Strickland and the cities recycling agency. We spent a couple of days shooting around the city to capture highlights of Memphis scenics, recyling segments, neighborhood scenes in Midtown.